“Marking Our Territory. Celebrating 70 Years On Our Test Track”

Client : Lotus Cars

Date : August, 2018

ROLE

Camera Operator and Video Editor

AIM

Working with Gidden.Co, this piece was created for Lotus Cars as promotional material for Social Media to commemorate 70 years of Lotus’ Hethel test track facility. The project aim was to produce a film that has viral potential and is instinctively shareable, celebrating the anniversary in a unique and playful way by focusing on drifting to appeal to a younger audience.

RESULT

The released film was a success for the brand and created a wealth of conversation both on and offline. The film was celebrated by long standing fans and customers of the brand but also appealed to the younger, new audience they were targeting. Monitoring the projects ongoing success, the film is still re-shared in different guises to this day and still achieves great numbers.